We know you must be pretty tired of hearing about COVID-19 and the devastation it wreaked on the markets, people’s lives and businesses as a whole. It is important to continue to talk about the important changes that have taken place as a result of it though, as we can help businesses to cope better with the transition from a more in-person business environment to a virtual one.
One of the areas of great change has been in the way that businesses market their services and products and the great shift from traditional marketing to Digital and Social media marketing. This is not something that the pandemic has started, as this shift was already starting to take place, but it certainly quickened the pace and has made the transition a far more important one.
Social Media and Influencers
Influencers are those people who are well known and firmly ensconced in the virtual space with many followers, and on whom many businesses piggyback to extend their marketing reach. For many businesses, this is nothing new, but what has been interesting is their meteoric growth since last year.
To demonstrate that the power of influencers cannot be underestimated recent market research figures show that “Influencer marketing is on track to become a $15 billion industry by 2022 and it shows no sign of slowing down and 63% of marketers intend to increase their influencer marketing budget in 2021!’’
As Brandon Perlman, Founder and CEO of Social Studies, Inc. puts it – “2021 is the year we believe influencer marketing will be seen as its own media channel outside of tactical ‘problem solving’ or ‘nice to have’ content.’’
Making the shift with professional assistance
If you want your business to obtain maximum results from Social Media marketing and the use of influencers it is best to partner with professionals who know and understand this industry.
This is one of the specialisations of V-Assist, and we have been helping businesses to make the shift from traditional to Digital and Social Media marketing for several years now – long before COVID came along!
The power of Influencers cannot be underestimated – and neither can the power of knowing that in every area of your business we have got your back!