It’s that time of the year when Mother Nature sheds her dowdy old winter skin to blossom into beautiful colours and glorious sunny days. A new season has begun and it feels like a time of renewal. This is the second in our 2 part series about refreshing and restarting your business at this time of new beginnings.

I wanted to digress from our usual articles to make what I believe is an important point. Sometimes, as a business run by women, it is necessary for us to not just tout our business, but to show solid support for our fellow Women.

In this month of honouring women, we want to give a thought to those who face the difficult challenge of being working Mums. Female Entrepreneurs in particular who, knowing the unreliability of remaining employed in the corporate world in South Africa today, have been brave enough to start their own businesses, really have our sympathy.

During this Women’s month V-Assist is highlighting some top Women Entrepreneurs who use Virtual Assistants - and find out why they do.

In this month of August we celebrate Women’s day and it is in fact a full month of recognising women and their great contribution to society as a whole. What I personally would like to emphasise is the role of the woman in the work place and in particular those amazing entrepreneurial women that choose to create their own businesses.

In the interest of always keeping our clients informed, we thought it would be useful for you to know “What is Google Analytics?” …and why you should understand it.

I wrote an article at the beginning of the year that spoke about my own experience of trying to balance being a working Mum with family life. As a Virtual Assistant who is herself a working Mom, I can totally empathise with those I assist to get through their seemingly impossible days!

Sending out regular newsletters to your clients and potential customer data base is something that many marketing people will suggest you do on a regular basis.

SEO is Search Engine Optimisation and according to one authority is defined as “the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.”

One of the clients that we best serve are Events Co-ordinators and this is one of my company V-Assist’s favourite areas of work, as we actually create and execute a number of our own events. These are mainly networking events, but they have given us great insight and expertise into the event co-ordination business.