We don’t need to tell you how important it is to be able to inform and communicate with customers on a regular basis, as this is the essence of growing a good business. It is necessary therefore that you compile and grow a good, targeted database to send e-mail promos and newsletters to.
Obviously the first people on your database are your existing clients. The question is have you had the time and systems in place to tabulate and keep track of these? Once that’s done you need to gather a wider database and here are some ways to do it…
A common way, but a somewhat costly one and not always targeted, is to go to a database supplier. They do charge for it though and you need to remember these are all just ‘leads’ that you have not had any connection with before.
The traditional method of being part of a network and gathering business cards, is a good and very specifically targeted way to build a reliable database. This is not quick though as networking is all about taking time to build relationships.
A little admin intense, but effective way to target exactly who you would like to do business with, is to take clients from advertisements in your industry publications. Once again these may not be people you have dealt with but it is pretty targeted.
Giveaways of things your clients may really want, like a well-compiled e-book offering useful advice is a great way to build a database of people who obviously have an interest in your business!
To more easily create an effective, targeted database of existing and potential clients, engage the services of experts in this area like V-Assist, who can make it all happen for you, without you spending your time or money on extra staff or expensive products.
We proudly celebrate 3 great years of assisting people this month and so for any new clients signing on in October and our existing clients, who we would like to thank for their loyalty, we are gifting 30 extra minutes free of charge in the week of 21- 25 Oct!
Contact us to find out more and start building your database today!
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