To generate more business, you need to be putting out great testimonials. If you want to blow your own trumpet, you can’t do better than to create a genuine testimonial in the form of a ‘case study’ – a story about a challenge you have been faced with and admirably met. Once your client has endorsed it, you have a case study that makes a great testimonial!
A case study is a story that comprises of three main parts…
1) The challenge – Think of a time your business faced a real challenge. Something out of the ordinary perhaps, or something that possibly no-one else in your business has achieved. Maybe it was to create something never done before, or even to meet an impossible deadline.
2) The Solution – This is how you went about meeting the challenge. What did you have to do to pull this rabbit out of the hat? What was unique about your business that enabled you to achieve this?
3) The outcome – What was the end result? In what way was your client thrilled and delighted? In what way has this extended your business offering, or enhanced your reputation? Finish with a couple of lines from the client endorsing their satisfaction and finally a call to action for others to come and experience your awesomeness!
Creating a great case study is multi-purpose
A word of advice
Don’t try to get the client to write the case study for you. You must write it or have it professionally written and get the client to endorse it. Most clients won’t take the time to do the whole thing for you.
V-Assist writes these case studies and many other forms of content, as just one of our full range of services and we have several great case studies of our own. Meeting impossible deadlines and accommodating unusual requests is all part of the business, so contact us today to find out how we can make your next job our next case study!
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